Division Brand News

Primary X Division seat – Available now.

Yep, that’s right the colab seat is finally out! Shoutout to Primary Threads for getting on board with this seat, stoked on how it looks. You can grab one from your local shop, mail-order or directly from Primary. With the rest of the world in the coming weeks.

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Sierra Grips out now.

The Sierra grips have landed in Australia, hit up your local shop or mail-order for a set. Here’s the details…
• Flangeless grip and extra long at 160mm.
• We tested 3 different compounds before choosing the most durable/comfortable mix for this grip.
• Vertical pattern where you would wear quicker for longer life.
• Krayton rubber.
• Available in Black, Gum or Grey.

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SCRIBE Seat

The new SCRIB seat is now available in Australia with the rest of the world to follow suit in the next month or 2 depending where you are living. You can grab it in either Black on Black and Tan on Tan. We’ve had a couple of these seats on team guys bikes the past few months and they’ve stood the test of time. Hit up your favourite shop or mail order to cop one…

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Samples – Division X Primary seat

We teamed up with our friends at Primary Threads a while back to work on a seat design. The seat will be dropping in a couple weeks and we are stoked on the final look. We were going for something that tied in a clothing brand look which is where the exposed stitching comes into play. More images and info soon.

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Samples – Sierra Grips

We received a small batch of Sierra grips today in the warehouse, they look so good. These will be available in Australia mid June with the USA and the rest of the world early July.

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Big things ahead…

It’s been a few years now since we launched Division Brand & the support the brand has been given has been nothing short of amazing. From all the team who are down for the cause, to our list of distributors from all over the planet, to all the amazing shops that carry our products & to the riders who have bought our products, we all thank you.

It’s now time to step things up a couple notches again for Division Brand.

We will be vastly increasing the product range on hand. What started as a smaller parts range, will now include a full complete bike range, after market frames & the range of parts will be expanding as well.

New parts additions will be our first grip, the Tactical Hubs & much more still in the works. All with the definitive Division Brand aesthetic making it have it’s own appeal. These newer items will start to be available from June throughout the end of the year. The frames & complete bikes will be available from October with new parts starting to appear during these times as well.

With all these changes also comes extra responsibilities & to take these on, Cooper Brownlee will step up his role into the brand manager for the company. Cooper will also join officially as a team rider. Something he pretty much always did behind the scenes, along with all his other duties within the Colony BMX family of brands. Nothing will change with his affiliation with our other brands & he will continue to do so more than ever.

I look forward to this new & exciting chapter ahead for Division Brand & I thanks all those in advance who are down with the cause. Even better things are just around the corner, so stay tuned.

Clint Millar – rider owner Division Brand / Colony BMX / Academy BMX.

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I am stoked to take on the challenges ahead for DVSN, we’ve been working day and night the past few months on all the new goods. I can’t thank Millar enough for the opportunities he gives me and all the team guys, good and busy times ahead… Cooper

Sierra Grips

We tested the first sample grips for a good 6 months and had no issues with the grip besides having the end piece of the grip wear down a little quick so we’ve change the direction of the lines in that section so that issue is a thing of the past. We also made them 12mm longer then the previous sample as per the teams requests. Final samples are done and looking fresh! We will test this for a bit longer then all going well they will be in production in the near future.

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Black on Black

Final sample of the Black on Black seat is on Anton’s bike right now. Looking the goods for production…

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Front hub samples

Hubs are out being tested on a few of the team guys bikes. Check the front hub all laced up…

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Seat samples

New seat samples are looking the goods…

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