Division Brand News

Posters desktop background.

This desktop background is a little different to the usual ones but it looks the goods behind your icons. Made up from posters we made up for a few projects such as some of the logo work we do in the web videos.


It’s on

Our range of hard goods have finally arrived into Australia now & will be in all good BMX stores later this week or early next week. Check with your favourite shop or if they don’t have it, ask them to get it in. Failing that, you can order direct on our online store.

Available in this first offering will be our Sync Pegs, Talladega Sprocket, Monument Stem, Seats, Seat Posts, Headsets & our range of bars – Motion, Aesthetic & C-Bahs. Get some.

Our Strong Hold Cranks, Formosa Forks & Hub Guards will be out closer to Christmas.

Other countries will receive their products in the weeks ahead. So check our distributor list for your country & hassle your local shop for our products.

Daniel Johnson web video.

DJ put in some serious work for this, mostly filmed over the past couple of months. Most of this is oppo side pegs.

Print Media – Jack O’Reilly

Jacko has the current print advert for his shop sponsor and strong supporters of us Backbone BMX. Really good crooks on a sketchy arse rail.


DJ kills it in this, he ended up winning best trick (oppo hanger to over pegs) and coming 3rd overall. Put together nicely by John Young.

Focalpoint – The Package Vol. 2

Daniel Johnson and Jack O’Reilly score some good clips in the second instalment of The Package from Focalpoint. Check it out, it’s well worth a look.

Print Media – Macca advert.

Macca features in the print advert we have in the latest issue of Focalpoint which landed in stores a couple of weeks ago. Backwards crooks in Canberra earlier this year. You can see the clip of this here.

Hey Jacko

It is with great pleasure that we welcome Canberra destroyer and all round nice guy, Jack O’Reilly to the Division Brand family. Jacko has been progressing a heap over the past year or two so & I am really stoked to have him apart of all this. I look forward to hanging out with you more my bro. Jacko also rides for Backbone BMX who will have our full range of parts available at the end of this month.

Be on the look out for photo and video projects with Jack along with his formal team page on the site in the coming months. For now, a couple photos and a cool edit he filmed a few months back with Raine Turnbull at one of the most amazing parks in Australia.

City Park.

DJ and Macca filmed this when Macca was in Melbourne a few weeks ago, Wednesday nights at City park are golden.



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